Job Description

Apapacho Restaurant Group is looking for a Social Media & Marketing Manager to join the team! We’re a growing Mexican restaurant group based in Los Angeles currently with four concepts, and two new concepts opening by end of this year. The Social Media & Marketing Manager is a full-time, hybrid position in Los Angeles. We’re looking for a professional with social media management, content creation, and general experience in marketing and working with cross-functional teams. The ideal candidate has experience working in restaurant, hospitality, or similar fast-paced industries. Responsibilities include: Social Media Management: Develop and manage content calendars across all major platforms (Instagram, TikTok, Facebook, etc.) for each of our restaurant brands. Content Creation: Plan, shoot, and edit photo and video content that captures the energy and personality of each restaurant. Photography: Capture high-quality imagery for use in social, marketing, web, and print materials. Graphic Design: Create visually compelling assets for menus, flyers, digital ads, social posts, and promotional materials. PR & Brand Visibility: Collaborate with media outlets, influencers, and PR professionals to generate buzz and press opportunities. Adobe Suite: Use tools like Photoshop, InDesign, and Illustrator to execute top-tier visual content. Strategy & Analytics: Track engagement, analyze data, and adjust campaigns to optimize reach and growth. Vendor & Media Coordination: Coordinate with third-party photographers, media contacts, designers, and vendors to execute campaigns, events, and special projects seamlessly. Internal Collaboration: Work closely with internal teams—including FOH (Front of House) and BOH (Back of House)—to capture content, align messaging, and ensure brand consistency across all guest touch-points. Qualifications: Proven experience managing social media and marketing for hospitality, food & beverage, or lifestyle brands. Strong portfolio of photography and graphic design work. Expert knowledge of Adobe Creative Suite (Illustrator, Photoshop, Lightroom, InDesign). Hands-on experience with video editing tools (Premiere Pro or similar) is a plus. Excellent visual storytelling and copywriting skills. Knowledge of LA food culture and digital trends a huge plus. Self-starter with the ability to multitask and manage multiple brands. Available to be on-site for shoots and events across different locations. Must be able to lift up to 50 lbs., be able to sit at a computer or at a desk or on your feet for an extended period of time, and are able to easily sit, stand, stoop, reach, and walk. Compensation & benefits: ~$72,000 - $80,000 annual salary based on experience ~ Medical, dental, and vision insurance ~10 days of paid time off ~ Manager dine-in discount at all locations This job description is not an exclusive list of all functions of the role. Other tasks may be asked to be performed as needed in the best interest of the business.

Job Tags

Full time,

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