Job Description

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers.

As the SEM Specialist, you will be responsible for managing, optimizing, and scaling paid search campaigns across Google Ads, Microsoft Ads, and other relevant platforms for both James Allen and Blue Nile. You’ll work closely with brand, analytics, and ecommerce teams to drive traffic, conversions, and revenue, while aligning with each brand’s unique positioning and goals.

Responsibilities :

• Own and manage day-to-day execution of paid search campaigns across both banners.
• Perform in-depth keyword research, ad copywriting, and A/B testing to continuously improve CTR and ROAS.
• Monitor campaign performance & make data-driven optimizations to budgets, bidding strategies, targeting & ad

creatives.

• Collaborate with analytics and ecommerce teams to track key KPIs, conversion events, and customer behavior.
• Analyze competitor activity and industry trends to uncover new growth opportunities.
• Align SEM strategies with each brand’s voice, product focus, and seasonal initiatives.
• Develop monthly performance reports with actionable insights for leadership and stakeholders.
• Test and implement new campaign types and beta features across Google and Bing platforms.

Requirements

• 3+ years of hands-on SEM experience, preferably in an ecommerce environment.
• Bachelor's Degree in Marketing or a Business related area.
• Strong understanding of Google Ads, Microsoft Ads, and performance marketing principles.
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking setup.
• Experience managing multiple brands or product lines simultaneously is a big plus.
• Excellent analytical, communication, and project management skills.
• Detail-oriented with a bias for testing, learning, and optimizing.
• Familiarity with jewelry or luxury retail markets is a bonus.

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual Salary Range: $66,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

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